This highly brandable business name plays on the word "lovely".
The name "yovely" has only six characters and only two syllables. Two syllable names make popular global brands. Successful brands using two syllable names include Twitter, Kleenex and Walmart.
This domain was first registered in July 2016. Older domains have an advantage when ranking in search engines.
Yovely.com is a dot com domain. Dot com domains are the most valuable top-level-domain in the world, famously used by websites like google.com. When most people think of a website, they think of a dot com.