Completely invented brand name that could suit for a variety of different services or products.
The word "volev" contains only five letters and only two syllables. Two-syllable names are highly rare and extremely valued. Two syllable names are used by established brands like Pocket, Buffer and FedEx.
Volev.com is a dot-com domain. Dot com domains are the most desirable top-level-domain in the world, famously used by websites like facebook.com. Once secured, a dot-com all but guarantees no-one else can outrank you for your own name in the long run.