Evocative domain name that was based on the word "excite".
The word "excitu" contains only six characters and three syllables. Successful brands using three syllable names include Toshiba, Microsoft and Armani.
Excitu.com is a .com domain. Dot com domains are the most prestigious top-level-domain in the world, famously used by websites like twitter.com. When most people think of a website, they think of a .com.